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Virginia Slims brand was introduced in 1968 and marketed to young professional women using the slogan "You've come a long way, baby." Later campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice." These marketing strategies were interpreted as attempt to link smoking "to women's freedom, emancipation, and empowerment."
At the present time Virginia Slims has surprised their followers by launching Virginia Slims Uno.
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